ABOUT
My professional journey has been shaped by a combination of academic grounding and hands-on expertise in the business management and digital marketing realm. Obtaining my Bachelor's degree in Business Management has allowed me to acquire a foundational understanding of business operations and growth strategies, and I am currently pursuing my Master's Degree in Digital Marketing in order to back up the skills that I have mastered and put into practice over the years. My work ethic is guided by my deeply-held belief that those who work hardest go the farthest and by becoming a lifelong-learner.
Over the past decade, I've delved into the world of website design and full-service digital marketing, gaining invaluable experience in navigating the intricacies of SEO, web design, email marketing, CRM management, PPC advertising, analytics management, content design and more. Along with my 10+ years of experience in the industry, my role as a full-time Digital Marketing Manager for the past 7 years with a successful company in Atlanta has been pivotal, allowing me to specialize in ground-up marketing strategies and spearhead various strategic, successful growth campaigns.
EXPERIENCE
Sr. Digital Marketing Manager
MediClean Air Pros
2018 - Present
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Design and implement comprehensive digital marketing plans across multiple channels (e.g., SEO, SEM, social media, email marketing) to drive brand awareness, lead generation, and sales.
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Monitor key performance metrics, generate detailed reports, and use data-driven insights to optimize campaigns for maximum ROI and performance improvement.
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Coordinate with marketing teams to ensure cohesive execution of marketing initiatives and alignment with overall business goals.
Technician Service Coordinator
MediClean Air Pros
2018
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Receive, assign and manage service requests by scheduling appointments and dispatching technicians based on priority, availability, and location to optimize resource utilization and ensure timely service delivery.
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Primary point of contact for customers and field technicians, providing timely updates, resolving scheduling conflicts, and addressing customer inquiries to maintain high levels of satisfaction and operational efficiency.
Business Development & Marketing Manager
Grace House @ Georgia Tech
2016 - 2018
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Managing the digital marketing, content creation, social media, advertising campaigns, and brand management, to increase brand awareness and student engagement.
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Networking with students and faculty to bring awareness of the nonprofit throughout GA Tech.
Business Development Associate
MediClean Air Pros
2014 - 2016
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Networking with new and prospective clients
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Bidding and following up with commercial clients
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Answering phones and closing jobs for residential clients
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Assisting Sales Team
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Drafting Proposals
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Lead Generation
Starbucks Inc.
Shift Supervisor
2012 - 2014
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Managing team of baristas
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Opening and/or closing the store
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Customer Service
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Inventory & Ordering
EDUCATION
Bachelor's of Science in Business Management
Western Governor's University
2019 - 2023
Master's of Science in Digital Marketing
Western Governor's University
2024 - Present
SKILLS
Website Design & SEO
Design Thinking
Social Media Marketing
Content Design
PPC Advertising
Problem Solving
Multiple CRM Platforms
Email Marketing & Analytics
Project Management
Strategic Planning
Analytics & Reporting
Coding
Strong Communication
Photo & Video Editing
Adobe & Microsoft Suites